§ Advertise
Work with WalletWaypoint. Clearly labeled, never ranked for sale.
Sponsored placements, calculator sponsorships, and affiliate partnerships for banks, fintechs, insurers, and lenders that want to reach readers at the moment of a real money decision.
Who you reach
WalletWaypoint readers arrive from search with a decision already in hand: a renter comparing what they can afford across cities, a first-time buyer looking for a lender and a down-payment program, a saver comparing APYs, a household planning an early retirement. Our pages rank for product-intent searches such as high APY savings account and best mortgage lenders for first-time buyers, and nearly all of our traffic is in the United States.
We are a small, independent site, and we price accordingly. What you get is a placement on a page a reader found because they were actively choosing, written by a named author with a real finance background, on a site that discloses every paid relationship.
What we offer
| Placement | What it is | Price | Term |
|---|---|---|---|
| Sponsored entry in a comparison list | A full write-up (pros, cons, key specs, link to your target URL) added after our editorial picks on one of our "best of" pages. One sponsored entry per list. | $450 | 12 months, renewable |
| Featured partner placement | A labeled partner box at the top of a comparison or category page, separate from the ranked list. | $200 / month | 6-month minimum |
| Calculator sponsorship | "Presented by" placement on one calculator and its city or state variants (for example, all 50 rent-affordability city pages). | $150 / month per calculator | 6-month minimum |
| Dedicated sponsored review | A standalone, roughly 800-word review or explainer of your product, written in our voice from your approved copy points. | $600 | One-time, stays live |
| Partner bundle | Sponsored list entry + dedicated review + 3 months of featured placement. | $1,200 | Entry renews after 12 months |
Prices are starting points for a single product. Multi-product and multi-page proposals are quoted on request. Newsletter sponsorship is not available yet.
How sponsored content works here
WalletWaypoint is a personal-finance site, so paid placements follow FTC and Google guidelines without exception. These terms are not negotiable:
- Labeled. Every paid placement carries a visible “Sponsored” label and a plain-language note that the partner paid for it. Outbound links use
rel="sponsored". - Ranking is not for sale. Our editorial picks are ordered on the merits. A sponsored entry sits after them, and there is one per list. We do not sell positions.
- We write it. You provide approved copy points and a target URL; we write the entry in our voice. Requirements that change what a reader actually earns or pays (direct-deposit thresholds, balance tiers, promotional windows) are stated up front, not in a footnote.
- We keep editorial control. We update rates and requirements as they change. We can remove a placement if the product is discontinued or materially changed, if its rate falls well below the rest of the list, or in the event of regulatory action. Removal inside a paid term is refunded pro rata.
- Terms and payment. Placements run for a fixed term and renew at the then-current rate; a placement that is not renewed comes down. Payment is due up front by invoice, before anything is published.
- What we decline. Link exchanges, followed links, undisclosed placements, “guest posts” written by the advertiser, and any product we would not put in front of a reader in that situation.
Affiliate partnerships
We also work on a performance basis, directly and through networks such as Impact, CJ, and FlexOffers. If your program pays per funded account or qualified lead, we are glad to layer a tracking link onto any placement above, or to add your product to a comparison on the merits with no placement fee at all when it belongs there.
Get in touch
Email hello@walletwaypoint.com with the product, the page or placement you have in mind, and the target URL. If you are an agency, include the legal entity we would invoice and a client-side contact or insertion order confirming the relationship. You will typically hear back within two business days with a draft or a quote.
Read our editorial standards for how we evaluate financial products, and the About page for how Michael Van Stan approaches the work.